Bannon, Carlson and... Liz Truss? A Look Inside the One-Time PM's Attempt for Make America Great Again
Liz Truss, kicked off the inaugural episode of her online program with a vow to unmask "those with ill intent" striving to bring down Britain, the US and Europe. She explained she would lay bare how an "international network of leftists operate to weaken popular rule and the electorate's mandate."
"Our focus will be on the Maga phenomenon and see how this can be replicated in Britain," she said. "Our guests will include the leading lights of the Trumpist political sphere."
Before the series premiere, there was a notably ardent backer. "This represents the dawn of a kind of transformation," remarked veteran reporter John Solomon. The right-leaning media outlet Just the News will host the ex-PM's new podcasts.
Building Connections in the Maga-Verse
British fellow travellers, such as a pro-Reform adviser, played a role in her establish the Liz Truss Show. The setup is professional, though simple. Truss has amassed 10,000 subscribers in her initial seven days and her first episode achieved 67,000 views during that week.
This marks a modest start, but in aligning with Solomon, she is being pushed into a mature right-wing media network producing and amplifying Make America Great Again themes. Central preoccupations include claims of media suppression by the mainstream media and a aim to remove a conspiratorial 'deep state' – a force that Truss blames for the rapid conclusion of her short and troubled leadership.
"Solomon's outlet is not well-known beyond the Maga-verse, but it does have credibility there, largely because of Solomon, who provides analysis on Maga platforms like Bannon's 'War Room' podcast and has even questioned Trump," noted an anthropology expert, who has analyzed the Make America Great Again phenomenon.
A Divisive Associate
Her effort to import American conservative media to the United Kingdom has drawn her nearer to controversial figures such as John Solomon.
He founded his media outlet following criticism when allegations surfaced of pushing inaccurate reports about Joe Biden's anticorruption effort in the Ukraine, as well as controversial stories about the former US ambassador to that country.
His claims were amplified throughout the pro-Trump outlets, with the journalist featuring as a regular guest on Sean Hannity's influential cable news broadcast. The former president personally promoted his stories.
Solomon made the allegations regarding Ukraine in a number of opinion pieces for the outlet the Hill, where he was re-designated as an opinion writer after colleagues complained about his work. These reports were key in Trump's demand for the officials in Kyiv to probe the Biden family in 2019. Those demands resulted in articles of impeachment against the president. Senators later found not guilty the then-president.
Not long after Solomon left the newspaper in October 2019, the outlet stated it was conducting a assessment of his work about Ukraine. It determined the journalist had cited questionable informants and said he "omitted important details about key Ukrainian sources, such as the fact that they had been charged or were under investigation."
Becoming Part of the Sphere
The journalist's personal TV and radio guest spots are a indication of the conservative ecosystem the former prime minister is joining. He discussed his endorsement of her new show on a broadcast he helps run on the conservative cable network, a rightwing cable channel that is the base for the pro-Trump commentator Steve Bannon and on which Tucker Carlson also appears. She has already spoken with the political operative on a debut installment.
In linking up with Solomon and Just the News, the former leader has become a niche participant in a broader ecosystem of conservative media outlets that frequently cross-promote stories.
Solomon's own programs have repeatedly hosted figures such as Mike Benz, a rightwing influencer whose disparagement of USAID was used by Elon Musk as reasoning behind dismantling the foreign aid agency.
An International Strategy
Although her awkward delivery and professional woes have drawn derision in Britain, some US observers are not discounting her bid to revamp her image as a UK offshoot of the Make America Great Again press.
"One must regard individuals such as her seriously, although you may not want to interpret them word-for-word," stated Rob Flaherty, who was employed in the Biden White House.
"It was evident how in the last election cycle Donald Trump utilized that ecosystem to spread his narrative. Undoubtedly that ecosystem exports and influences conversation overseas. It appears quite apparent to me that the environment in the United Kingdom are akin to what allowed this parallel press sphere to thrive in the US."
Alan Finlayson, said the online conservative ecosystem was already making its presence felt in Britain.
"Digital media is borderless," he said. "There's a kind milieu within which content circulates – sometimes manifesting in radical ways and occasionally in softer tones – but which is connected."
The academic said the growth of the internet-based right wing in the United Kingdom lately meant the "possibility to have a larger effect is significant."
Cross-Atlantic Aspirations
"The former PM and political figure Nigel Farage in the recent past appeared at the Conservative Political Action Conference, where I observed they echoed Make America Great Again rhetoric before the {king of Maga|